THE
BUTTERFLY GOAL
Effect ™
A New YouTube Series with Tara Renze.
There’s a goal you’ve been carrying around for a while now. You know the one. It’s not about a promotion or a paycheck. It’s the thing you’d actually do if you stopped waiting for the right time.
Maybe it’s running a marathon, writing a book, starting a business, or competing in a bodybuilding competition at 60. Maybe it’s getting on a game show, like Tara did when she landed a spot on The $100,000 Pyramid. Maybe it’s something no one else would fully understand.
A Butterfly Goal™ isn’t something you check off a list. It’s a goal that changes who you are in the process of going after it.
A Butterfly Goal™ isn’t something you check off a list. It’s a goal that changes who you are in the process of going after it.
When you keep putting one off, you don’t just lose the goal. You lose something in yourself that achieving more, producing more, and staying busy can’t get back.
The Butterfly Goal Effect™ is a YouTube series that follows real people as they finally go after the goal they’ve been avoiding. Each episode tracks one person through what it actually takes, the fear, the setbacks, the moments they didn’t see coming, and who they are when it’s done.
We’re casting now. If your goal has been waiting long enough, apply below.
ABOUT THE SHOW
This Isn’t About Doing More.
It’s About
Becoming More.
Maybe yours is becoming a beekeeper, trying out for a game show, or stepping back on a stage you left years ago. Starting the thing you’ve talked yourself out of a hundred times. It doesn’t have to be enormous. It just has to be yours.
Tara Renze travels city to city for speaking engagements, and at every stop she steps off the stage and into something more personal. She sits down one-on-one with real people, on camera, and helps them work out what they actually want, why they’ve been stuck, and what a real first step looks like. Then they go do it, which is the part that matters most.
Each episode follows the full arc: the conversation, the courage it takes to act, the self-shot footage of what actually happens, and the follow-up weeks later, when we find out what changed, what didn’t, and who they’re becoming because of it.
You won’t find competition here, and you won’t find a highlight reel.
You’ll see what it actually looks like when someone stops waiting and starts becoming.
A Butterfly Goal™ isn’t something you check off a list. It’s something that changes you in the process of chasing it.
ABOUT THE SHOW
Too Many People Are
Living
You’ve hit the milestones, built the career, and checked the boxes, and something still feels off.
Someone Else’sLife.
You’ve hit the milestones, built the career, and checked the boxes, and something still feels off.
Not broken. Not ungrateful. Just… off.
That feeling comes from the gap between who you’ve become for everyone else and who you set out to be, and it doesn’t close on its own.
What closes the gap isn’t a bigger title or a better routine, it’s a goal you actually love, one that reconnects you with the part of yourself you’ve been putting on hold.
The science backs this up. Passion projects keep your brain in a state of creativity, producing resilience, serotonin, dopamine, and new neural pathways. They pull you out of fear and back into possibility. And that doesn’t just change you. It changes the people around you. Work gets better. Relationships deepen. Energy comes back.
That’s the Butterfly Goal Effect™ and it starts with one honest first step.
WHO WE’RE LOOKING FOR
You Might Be Exactly
Who We’re
Looking For.
You’re a fit if:
You’re
ready
to stop waiting for permission and start becoming who you came to be
You
want to
become someone new, not just do something new
You
believe
your story could give someone else the push they need to start
that’s been living in the back of your mind for way too long
You’ve
let fear
self-doubt, or the weight of everyday life talk you out of going for it
We’re casting real people from all walks of life. Any age, any background, any goal. The only requirements are that it’s yours, it’s meaningful, and it’s been waiting long enough.
You have a goal
Career changers, empty nesters, burned-out high achievers, creative people who stopped creating, athletes who stepped away, entrepreneurs who lost the spark. If you’ve been quietly carrying a goal around and telling yourself someday, this is your someday.
One important distinction: a Butterfly Goal™ is not a bucket list item. Skydiving is a bucket list. Becoming a skydiving instructor is a Butterfly Goal™. One is an experience, the other reshapes how you live, and the second is what we’re here for.
We’re casting people across all stages of life. Men and women both.
WHAT HAPPENS IF YOU’RE SELECTED
Here’s How
A one-on-one
coaching session with Tara, on camera. You’ll sit down with her at one of her speaking tour stops for an intimate, unscripted conversation. Together you’ll dig into your Butterfly Goal™, what’s been holding you back, and what your next real step looks like.
It Works.
This isn’t a long application process or a months-long commitment. It’s a real conversation, a real action, and a real story told honestly from start to finish.
If you’re selected, here’s what to expect
You take action.
Whether it happens the same day or over the following weeks, you go after it. You document the experience yourself with footage along the way, the attempts, the nerves, the moments you didn’t expect.
We follow up.
A few weeks later, we come back to hear what happened. What changed. What surprised you. Who you’re starting to become.
Your story becomes an episode. And that episode becomes the thing that gives someone else permission to start.
Meet
Tara
The Person in Your Corner.
Tara Renze is an emotional intelligence practitioner, keynote speaker, and the creator of the Butterfly Goal™ framework. Her work is grounded in a belief she’s carried for years: that the goals most connected to who you are produce the most powerful results, not just personally, but in every area of your life.
On this show, Tara isn’t a judge, she isn’t a hype person, her job is to guide. The champion who asks the question you didn’t know you needed someone to ask, and sits with you while you figure out the answer.
Her approach is warm, practical, and deeply human, and she’ll help you name what you want, understand why you’ve been holding back, and walk toward it with more clarity than you came in with.
In a world that increasingly runs on automation, your passions and your individuality are the one thing that can’t be replicated. Tara has built her life’s work around that truth. This show is where it comes to life.
HOW TO APPLY
Ready to Take the
1.
2.
Fill out the short application below
Tell us about yourself, your Butterfly Goal™, and why now is the time
3.
Optional: record a short 1 to 3 minute video introducing yourself, your goal, what scares you about it, and why now
We are not looking for polished. We are looking for real.
All applications are reviewed personally. Selected applicants will be contacted directly to discuss next steps.
Know someone who belongs on this show?
First Step?
